A Darker Shade of SEO: The Blackhat Approach
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Online visibility experts have probably heard of the expression known as blackhat SEO. Blackhat SEO entails a collection of strategies utilized to increase a website's or page's ranking in search engine results, but done in ways that violate the search engines' terms of service.
Basically, blackhat SEO is a rapid route that can get your site to the top of search engine rankings quickly. However, these techniques are often seen as dishonorable, and search engines like Google would seriously penalize sites caught using them.
An infamous blackhat technique is overusing keywords. This means packing a webpage with keywords or numbers with the intent of manipulating a site's ranking in Google search rankings. They might appear in a list, group, out of context, or overlaid on the background.
Link farming is another common technique. Here, webpages are tied together in a circular network to improve the rank of all the sites in the chain. However, if a site is linked to from numerous unrelated websites, it can also be penalized.
Cloaking is an especially deceptive blackhat method. It refers to different content is presented to search engines than to users, basically redirecting users to different pages apart from their permission.
Despite the harsh consequences, why do people use blackhat SEO? The simple answer is: for instant success. These methods give websites the pretense of popularity, boosting them up the search results rapiidly.
However, the benefit is temporary. Search engines now incorporate complex algorithms that identify these deceptive techniques. Once they're identified, penalties may include lower rankings or even being deleted entirely from the search index.
As a result, many websites are embracing white hat SEO strategies. These are techniques that aim to build a website's prominence in legitimate ways. Some examples are creating relevant content that provides useful information to the reader, optimizing website tags, or creating a positive user interface.
So, while blackhat SEO may seem a website quick way to boost your site's visibility, it's a dangerous game to play. It's more advisable to focus whitehat SEO strategies, which improve your website through legal means, thus providing sustainable success.
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